Hi, I'm Avsar!

I'm a Staff Product Designer with 11+ years building enterprise, B2B, and consumer products. I'm at my best framing the real problem behind the ask, then turning that into a story, whether that's a shipped product, an executive presentation, or a demo that makes a vision tangible.

I enjoy tackling complex challenges, aligning design with business needs, and bringing teams together to build impactful design.

Currently, at Kraft Heinz, I lead the design of Virtual Store Walk, a real-time shelf analytics platform I took from early proof of concept to a tool used by 500+ sales team members weekly, replacing spreadsheets with live, actionable insight.

Before that, at Salesforce, I partnered with Fortune 500 customers across retail, travel, and hospitality, from a unified platform vision presented to the C-suite at PODS to a Las Vegas-themed prototype built in a single week for a resort casino executive.

Outside of work, I'm an explorer of all things well-designed—whether that's sleek packaging, inspiring interiors, or the perfect pair of sneakers. You'll often find me discovering new restaurants and bars or uncovering gems in and around Chicago.