Staff Product Designer
Avsar Modi

I turn complex problems into stories that win over rooms full of executives.

11+ years designing enterprise, B2B, and consumer products at Kraft Heinz, Salesforce, and Microsoft, brought to life through strategic storytelling and strong visual craft.

11+ yearsAcross enterprise & consumer
0→1 to scaleProof of concept to shipped product
C-suite to consoleStrategy through execution
Experience

I've spent 11+ years across industries and companies.

Salesforce
Microsoft
Kraft Heinz
Adidas
Grainger
Columbia Sportswear
Edwardian Hotels
Kimberly-Clark
Coca-Cola
Madison Square Garden
PODS
Irvine Company
BMC
IBM
GE Appliances
UN Women
WeWork
The Container Store
Beam Suntory
Ahold Delhaize
Saks Fifth Avenue
Build-A-Bear
What I bring

Three strengths, built over 11+ years.

Opportunity framing
i.

Opportunity framing

Identifying the real problem behind the ask, then crafting strategic assets that build alignment, demonstrate thought leadership, and move teams to action.

Visioning and storytelling
ii.

Visioning & storytelling

Turning complex ideas into compelling narratives, from executive presentations to product demo keynotes. I design high-fidelity prototypes that make a vision tangible.

End-to-end product design
iii.

End-to-end product design

Designing seamless experiences across enterprise, B2B, and consumer products, from early concept through shipped product, collaborating cross-functionally to drive real outcomes.

"This solution aligns perfectly with our brand. I can easily see it integrating seamlessly into what we've already built."
— Chief Marketing Officer
Selected work

Three projects. Three different rooms I had to win.

See the case studies →